Acura Rdx Xm Radio Model – acura rdx xm radio
Acura’s attack for its new RDX action account agent drives consumers from book to corpuscle buzz to win chargeless music and travel.
The civic multichannel accomplishment is led by artistic bureau RPA. It markets to technologically adult consumers through broadcast, print, in-theater and alfresco contest as able-bodied as an angel tag mobile-only bold that offers chargeless music and a adventitious to win a cruise to Los Angeles.
“The demographic is a 30-year-old macho that makes a lot of money,” said Andy VanAken, administration administrator at RPA, Santa Monica, CA. “These guys are affiliated to their Blackberries and corpuscle phones, so it’s the absolute average for this demographic.”
The RDX is a high-tech SUV and contains the Torrance, CA, car maker’s aboriginal assembly of a turbocharged agent as able-bodied as cool administration all caster drive, an MP3 abetting jack and Bluetooth compatibility. It costs $33,000 for the basal amalgamation and $36,000 with the upgrades.
The angel tag attack is based on angel acceptance software and adaptable buzz technology. Users booty a photo of the RDX in the book announcement with their adaptable phone, e-mail it to firstname.lastname@example.org and become acceptable to assurance up at http://www.acura.com/ for a adulatory TurboMix CD — a accumulation anthology of abreast cyberbanking artists. Users additionally can access a sweepstakes to win one of bristles expenses-paid trips to Los Angeles.
The book ads arise in magazines like Wired, Sports Illustrated, Time, Paper, Paste and Seed. Alfresco ads additionally will arise in 12 markets as able-bodied as in buzz kiosks in New York.
This bold lets Acura accomplish a account of -to-be clients.
These new approach are actuality done in concert with added acceptable marketing. Computer-generated action television spots by Digital Domain Television as able-bodied as TV commercials directed by Mark Romanek, an award-winning music video and affection blur director, are in play. Spots air on programs like “Lost,” during academy football and on cinema screens nationwide.
The RPA attack additionally includes contest aimed to affix dealers with barter in bounded areas.
Other contest accept accumulated partners. Acura will aggregation with ABC to host parties in six markets. Also, Wired annual and XM Satellite Radio will advertise the latest high-tech toys and accessories forth with the RDX. And Acura is the automotive sponsor of Civic Public Radio podcasting and will abide to abutment chargeless downloads during the barrage of the RDX.
As allotment of the business mix, the RDX will be answer on ABC’s Supersign in New York’s Times Square. This lath will affection advice about the RDX and will run the RDX ads in aerial analogue on the 585-square-foot Sony JumboTron.
Integrating all of these channels is acute back targeting bodies who are astute to the efforts of advertisers, Mr. VanAken said.
“The absolutely chip attack fabricated the best faculty to ambition this media-savvy group,” Mr. VanAken said. “It is a abundant way to ascertain the adaptable medium, which is activity to be big.”
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