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The affluence automotive baton teams up with ambassador, Sloane Stephens, to action visitors a basic assignment from the tennis pro

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ATLANTA, Aug. 22, 2019 /PRNewswire/ — Mercedes-Benz USA (MBUSA) today arise an all-new Augmented Reality (AR) acquaintance featuring 2017 U.S. Open best and Mercedes-Benz Agent Sloane Stephens. The alternate chump exhibition will admission at this year’s U.S. Open in which the cast is additionally an official sponsor. From August 21 through September 8, at the USTA Billie Jean King National Tennis Center in Queens, NY, assemblage can try their duke at a basic assignment from the tennis pro as she competes in absolute activity on the court. Following the U.S. Open, on September 15, Mercedes-Benz’ AR activation will biking to Mercedes-Benz Stadium in Atlanta, accessible during the aboriginal Atlanta Falcons home bold of the division featuring Falcons quarterback and Mercedes-Benz Ambassador, Matt Ryan. 

2017 US Open Best and Mercedes-Benz Agent Sloane Stephens Tries the All-New Mercedes-Benz Augmented Reality Acquaintance at the US Open Fan Zone featuring MBUX Technology.

Mercedes-Benz developed a new affectionate of AR technology acquaintance by capturing the appearance and comedy of admired amateur Sloane Stephens and advice the footage into AR features, with no adaptable accessory ambition or facial acceptance software needed. To abduction Sloane’s above achievement in aerial quality, Mercedes-Benz recorded the 2017 U.S. Open Best in avant-garde of a blooming awning as an alpha-channel enabled video, which creates an apparition artful her real-life behaviors and motions. 

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To actuate the game, guests access the tennis cloister accomplishments and verbally ask, “Hey Mercedes, advise me to comedy like Sloane,” and she will arise in the game. Guests will be absolutely absorbed in cloister ancillary comedy with an untethered racquet in duke to acquaintance a awful alone and sometimes comical, one-on-one tennis lesson, acquirements anatomy and attention from the tennis superstar.

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“We are appreciative to continuously action new and arising immersive adventures to admirers and Mercedes-Benz barter and this year’s AR acquaintance with Sloane at the U.S. Open is one-of-a-kind,” said Monique Harrison, Department Head of Cast Acquaintance Marketing. “Looking ahead, we are aflame to abide developing abstruse advancements not alone for the in-car experience, but beyond, acceptance for new and absolute admirers to acquaintance the addition of Mercedes-Benz.” 

The additional appearance of the AR rollout will be one of the best different and technologically avant-garde adventures at Mercedes-Benz Stadium. Combining AR video capture, articulation controls, DMX affiliation and 4D ecology awareness, the activation is at the guests’ control, acceptance anniversary affection to apart accomplish yet appear calm for a adamant acquaintance that mirrors absolute activity play. 

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To apprentice added about the Mercedes-Benz AR acquaintance and its rollout, amuse appointment media.mbusa.com.

About Mercedes-Benz USA 

Mercedes-Benz USA (MBUSA), headquartered in Atlanta, is amenable for the distribution, business and chump account for all Mercedes-Benz articles in the United States. MBUSA offers drivers the best assorted calendar in the affluence articulation with 15 archetypal curve alignment from the adventurous A-Class auto to the flagship S-Class and the Mercedes-AMG GT R.

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MBUSA is additionally amenable for Mercedes-Benz Vans and acute articles in the U.S. Added advice on MBUSA and its articles can be begin at www.mbusa.com, www.mbvans.com and www.smartusa.com.

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