Cadillac Oscars Commercial Overview – cadillac oscars commercial
Cadillac angry to the admiral of “Avengers: Endgame” to advance its newest crossover, the XT6, with an ad that describes its seven-passenger basement as “crew-ready.”
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The 60-second bartering from Anthony and Joe Russo appearance a assorted set of mostly adolescent Cadillac owners traveling in groups that charge all three rows of the XT6. It’s agnate to the brand’s Rise attack that premiered during the Oscars in February but has a added burghal tone, with Diplo’s “Welcome to the Party” as the soundtrack.
“Everyone has a aggregation — a stone-cold, never-blink, walk-in-slow-motion crew,” the voiceover says, assuming a array of Cadillac owners, from rocker dads with adolescent seats in the aback to achievement women accidentally walking abroad from flames.
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The Russo brothers collaborated on the ad with Bullitt, a filmmakers’ aggregate and business firm. In accession to the latest Avengers film, which supplanted “Avatar” as the highest-grossing blur in history, the Russos brothers directed “Captain America: The Winter Soldier and “Captain America: Civil War,” as able-bodied as “Avengers: Infinity War.”
The XT6 attack suggests a new way of cerebration about Cadillac account vehicles, Cadillac Chief Business Officer Deborah Wahl said in a statement.
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“XT6 barter are consistently accessible for an adventure, and we knew carefully partnering with the admiral of the highest-ever grossing film, the Russo brothers, and Bullitt was the absolute way to accompany this eyes to life,” she said.
Lively and light-hearted, the atom continues Cadillac’s abandonment from its alternation of sobering and attentive “Dare Greatly” ads, which debuted in 2015.
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The 2020 XT6, which went on auction in July, starts at $53,690 including shipping.
Cadillac’s U.S. sales fell 0.3 percent to 75,734 cartage through June. General Motors now letters sales after-effects on a annual basis.
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