Volkswagen Commercial Song Spesification – volkswagen commercial song
Volkswagen has appear a new ad which anon references the company’s Dieselgate emissions aspersion as it hopes to about-face the folio against its advancing era of electric vehicles.
The 1:45 bartering is blue-blooded “Hello Light,” and it begins with abbreviate complete clips discussing the aspersion afore Simon & Garfunkel’s “The Complete of Silence” starts up (it’s not the alone time Volkswagen has afresh alleged aloft the cornball ability of Simon & Garfunkel for a car commercial). The song accompanies Volkswagen’s ambitious accretion arc against what the carmaker calls “a new era of electric driving.”
Near the end of the ad, the I.D. BUZZ microbus briefly emerges from the shadows, followed by the text: “In the darkness, we begin the light.”
Here’s the abounding ad:
The I.D. BUZZ is a analytical best for the ad, seeing how a assembly adaptation of the microbus acceptable won’t access assembly until 2022. But VW appear addition promo video about the I.D. BUZZ not continued ago, and the aggregation is apparently relying on the accustomed appearance of the VW bus, as against to article like the ID.3.
But whether bodies buy this attack by Volkswagen to about-face the page, as it were, is the big catechism here, and it appears to alone be the alpha of this campaign.
Internally amid Electrek staffers, the ad was alleged “the authentic aspect of greenwashing,” while there was additionally a accepted acceptance that the carmaker didn’t accept to absolutely advertence the scandal, as VW aloof as calmly could accept claimed to be entering the approaching of EVs after any nod to its diesel-cheating past.
For some EV supporters, VW may be “damned if they do, accursed if they don’t” — and it is absolutely able-bodied aural your rights to booty that stance.
What do you anticipate of the new ad?
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